Getting to the Heart of User Needs and Organizational Goals
A Modern Refresh of a Meaningful Logo
The original McShin Foundation logo was hand-drawn by a recovering VCU student in 2004. Carol McDaid, one of McShin’s founders explained, “The logo’s two hearts reflect the deep and abiding love the founders have for each other and for those in (or seeking) recovery. This must always remain at the core of all that McShin does.”
Creative Director, Kevin Flores added, "Each of the elements in the original design had special purpose and meaning. While giving the logo a fresh, modern look, it was extremely important to our design team to ensure these components were not lost in the redesign process." The result was an elegant logo update that is an homage to the original design and meaning.
The logo design was so well received at McShin that one of the program participants even had it tattooed on his arm to celebrate his one-year mark of sobriety!
A Streamlined Design with Concise Content
When designing the site, we kept in mind that this might be the only time someone struggling with addiction seeks help. For that reason, our design team knew the importance of creating a simple navigation with content that is easy to read and to find. The visual design matched the tone and vision that the organization desired – welcoming, helpful and professional. The wide range of content was assessed and strategically organized, edited and enhanced to ensure the story of McShin's outreach and support was clear and concise.